Trade Shows are an excellent sales and marketing tool to rapidly increase your company’s pipeline of qualified prospects and clients in today’s marketplace.

The Branding Company is committed to ensuring your company’s success when you participate in trade shows throughout the year. Whether your company is participating in one trade show or multiple shows throughout the country – we have the services in place to help maximize the benefits of your trade show participation.

The following is a brief outline of the Trade Show consulting services The Branding Company offers. Please contact The Branding Company for your personal consultation.

Trade Show Consulting
The ability to leverage the benefits of trade show marketing and participation requires a focused and well-defined plan. We offer the ability to consult on your entire trade show plan, or, on specific areas

Develop Strategic Plan for Trade Shows
The Strategic Plan is customized to the needs of your company. Some of the areas that would be addressed include the following:

• Map out game plan
• Identify goals & objectives
• What & how to present
• Identify target market(s)
• Identify qualifying questions
• Determine how to present your message
• Best means to educate your market
• Define plan to collect information from attendees
• Selling to floor traffic and other exhibitors
• Marketing pre and post trade show
• Using Web 2.0 & Social Networks
• Follow-up plan to leverage trade show success
  

Training & Coaching for Trade Show Representatives
The key to trade show success is training your company representatives on the numerous ways they can effectively market at the trade show, how to communicate with attendees and other representatives, the scripts for talking to attendees, and, when and how to leverage key contacts made at the show.

This training and coaching is available for one representative or multiple representatives, and, can be conducted both on location and virtually to expedite the process.

Trade Show Seminars – Virtual & On-Location
Trade show seminars are a great way to quickly educate numerous team members about how to prepare for, participate in, and follow up after the show to maximize the potential presented by trade show participation.

Assessment of Booth Presentation & Materials
It is frequently advantageous to have an outside third party conduct an assessment of your current booth presentation and marketing materials used at trade show venues. Does your presentation communicate the right message? Are you missing key items that would be beneficial?

Develop Follow-up Plan to Leverage Trade Show Success
The best trade show becomes worthless if you do not have a follow-up plan for what happens after the trade show. Companies frequently expend all their time and energy planning for the trade show. Then, after being out of the office for several days, dive right back into the work routine to catch up on the backlog of work projects, neglecting the follow-up and follow-through that needs to happen to best leverage those invaluable trade show connections. Having a plan in place ensure this does not occur and will results in sales being made.